The FRANK L. RODDEY

SMALL BUSINESS DEVELOPMENT CENTER

OF SOUTH CAROLINA

Providing consulting services to small and medium enterprises through more than 15 locations across the state.

Helping SC and the nation to grow and compete in the global marketplace.

 

 

Steps to Starting a Small Business

 

Table of Contents:

 

Sole Proprietorship

Partnership

Corporation

Statutory Close Corporation

Limited Liability Company

Balance Sheet

Income Statement

Statement of Owner's Equity

Statement of Cash Flows

 

The South Carolina SBDC is partially funded under a current Cooperative Agreement with the U.S. Small Business Administration. This publication has been developed by the South Carolina SBDC in partnership with the U.S. Small Business Administration (SBA).

 

 

 

INTRODUCTION

Each year millions of people identify a business opportunity and try to translate the opportunity into a profitable business. Over one million new businesses are formed each year. The growth of small businesses is in response to changes in big businesses. Big businesses are becoming smaller and are limiting the products and services that they offer. Small businesses are being formed to fill these needs. Currently small businesses create more jobs annually than do large businesses.

Although owning and operating a small business may seem like a wonderful idea, let's look at the facts. According to the US Small Business Administration (SBA) over half of all new businesses fail within five years. If you own and operate your own small business, you will work more than forty hours per week. You probably will not have a retirement plan. You will not have someone to help pay your health insurance premiums. And you probably will not take any vacations for quite some time.

A future small business owner should look carefully at the characteristics of successful small business owners (entrepreneurs). The characteristics of success are:

·        A desire for responsibility

·        A preference for moderate risk

·        Confidence in your ability to succeed

·        Desire for immediate feedback

·        A high energy level

·        A need to accomplish goals

·        Strong organizational skills

·        A need for feelings of accomplishment and achievement

·        A high degree of commitment

·        A tolerance for uncertainty

·        The ability to be flexible

·        A desire to work hard

·        Total dedication to the business

·        A strong market demand for the product or services offered

·        Luck

Back to Top

 

 

 

THE BUSINESS PLAN

Every business begins with an idea and a business plan is necessary to guide the investigation and development of this idea. If you were planning a vacation with your family to an area that you've never visited, you would ask questions about places to stay, things to do, places to eat, weather, etc. If the area sounds attractive, then you plan how to get there. If you decide to drive, now is the time to study the road map and plan your trip.

A business plan is the road map for the success of your business. In writing a business plan, you will consider all the parts of your business - -in detail. You will look carefully at your business, the industry, your competition, your customers, and your ability for success. For a more detailed description of business plans, please refer to A Guideline for Preparing a Business Plan, available from the Small Business Development Center.

Back to Top

 

 

 

CHOOSING THE LEGAL FORM OF BUSINESS

The decision of the legal form of business will be made to best suit your needs, personal management style, and financing requirements. The original form you choose may only be temporary. As the business grows and expands, you may find the need to change legal forms. This is a very important decision with serious tax and legal implications. If you are unsure about this decision you should consult an attorney and/or an accountant. The most common forms of business ownership are sole proprietorship, general partnership, limited partnership, corporation (both regular and " S "), and statutory close corporation. Another form of organization, the limited liability company was passed by the South Carolina Legislature in June of 1994.

 

1. Sole Proprietorship

A sole proprietorship is limited to a single owner (or owner and spouse), who has total control of and responsibility for the business. Further, the sole owner must contribute or borrow all of the capital needed to start the business. Any outside funding sources must be in the form of loans. The sole proprietorship is the simplest business form to organize and is the least regulated. The profit or loss of the business is taxed as personal income and is included on the owner's individual tax return. The sole proprietor has full legal liability for debts and claims against the business.

ADVANTAGES

1. Easy to organize and flexible

2. Owner has control and responsibility

3. Minimum legal restrictions

4. Income taxed as personal income

5. Minimal organizing costs

 

DISADVANTAGES

1. Owner is personally liable for debts or claims

2. Business terminates with the owner

3. Limited ability to raise capital

2. Partnership

A partnership is a voluntary association of two or more persons acting as co-owners of the business. This form of business combines assets and talents of the partners to conduct the business operations. Each partner can act as an agent for the partnership through business operations, incurring debt, etc. The partners' personal assets are at risk for all claims and debts of the partnership.

Although a partnership is relatively easy to set up, a Partnership Agreement should be prepared by an attorney to establish the rights and duties of the individual partners. Because a partnership generally terminates when any partner dies or withdraws or when a new partner is admitted, the partnership agreement also describes how the termination will be handled.

ADVANTAGES:

1. Simple to organize

2. Combined funding and talents of partners

3. Flexibility in profit or loss sharing

4. Income taxed as personal income

DISADVANTAGES

1. Unlimited legal liability for all partnership debts and claims

2. Partnership terminates upon death, withdrawal, or addition of partner

3. Individual partners act as agents for the partnership

A limited partnership is a special form of partnership that is not usually used for small businesses. A limited partnership is owned by limited partners and at least one general partner. The liability of the limited partners for claims and debts against the partnership is fixed at the amount they have invested in the partnership. The personal assets of the limited partners are not at risk. In return, limited partners can have NO input in the day-to-day operations of the business. Because a limited partnership is regulated by securities laws, formation can be complicated and requires an attorney and an accountant.

3. Corporation

A corporation is a separate legal entity that is formed by filing Articles of Incorporation with the Secretary of State in Columbia, South Carolina. The owners of a corporation are known as stockholders. Each owner invests money or other assets in the new business in return for shares of stock at a predetermined price. The stockholders are at risk only for the amount of money they have invested in the stock of the corporation. The personal assets of the stockholders are not at risk. Because corporations are considered legal entities (or "artificial persons"), the corporation files income tax returns and pays taxes. The corporation may also sue and be sued.

Under South Carolina law, an attorney is required to sign and file the Articles of Incorporation. Usually the attorney is assisted by an accountant in organizing the corporation. Because of this, incorporation can be both costly and complicated.

A Subchapter S (or "S") corporation is a special form of a regular corporation. It is incorporated as a regular (or "C") corporation, but asks for special permission from the Internal Revenue Service to be taxed as a partnership. In other words, a C corporation and an S corporation are the same legally - they are organized in the same way and have the same legal characteristics. But an S corporation does not pay income taxes. It simply files an information return and the income or loss "flows through" to the shareholders where it is taxed as personal income.

ADVANTAGES:

1. Limited liability for managers and stockholders

2. Ownership is transferable

3. Corporation does not terminate when ownership changes

4. May choose a fiscal year end other than December 31 ("C" corp. only)

5. "S" Corporation income or loss is passed through to stockholders and taxed at the individual level.

DISADVANTAGES:

1. Costly and complicated to establish

2. Double taxation for regular corporations

3. Extensive record keeping necessary

4. One class of stock for "S" corporations

4. Statutory Close Corporation

The statutory close corporation is relatively new to South Carolina (adopted in 1988), and is most beneficial to businesses with 1-2 owners. The statutory close corporation is usually a small, closely held corporation, professional corporation, or wholly-owned subsidiary corporation. The statute allows the corporation to do away with bylaws, board of directors, and annual shareholder meetings, but requires a shareholder management agreement and perhaps other operating agreements. Basically, the statutory close corporation allows the elimination of some of the paperwork requirements that are burdensome to the smaller business. However, since the requirements are reduced, it is imperative that all the remaining requirements outlined in the Articles of Incorporation be followed, in order to maintain the liability protection afforded the business owner under the corporate form.

5. Limited Liability Company

An LLC is a cross between a partnership and a corporation. It provides for investors, simply called "members" to contribute money or other consideration to the company. These members share in profits and losses and can participate in its management. Generally, each member has one vote, and members decide most matters by a majority vote.

The LLC is created by two documents, "articles of organization" and "operating agreement". The articles of organization are similar to corporate articles of incorporation and must be prepared and signed by the "organizers" of the LLC. The articles of organization must be approved by and filed with the Secretary of State. The LLC must have a registered office and a registered agent. The registered agent is the person who receives legal documents required to be served on LLCs. The registered agent should be either an individual or a corporation.

The operating agreement is the governing instrument of the LLC and must be adopted by all members. It can contain any provision not inconsistent with law. The operating agreement is similar to the by-laws of a corporation. Generally, the operating agreement should contain provisions related to the conduct of the business and affairs of the LLC, including the rights and powers of the LLC, its members, managers, agents, and/or employees.

An LLC is considered a separate person and as such is entitled to own property. As a person, the

LLC can sue and be sued.

ADVANTAGES:

1. Limited liability for members

2. Acquisition of capital

3. Potential for single taxation status as a partnership

4. No membership requirements

5. Not limited to one class member

6. Unlimited number of members

7. Less administrative burden than a corporation

DISADVANTAGES:

1. Complexity of organizing and operating

2. Sharing control and earnings

3. Uncertainty of legal issues

Back to Top

 

 

 

OBTAINING BUSINESS FINANCING

Funding for a business results from two primary sources; equity or debt. Equity is the owner's or stockholders original investment and, as such, represents the owner's cash contribution to the business. This funding can be obtained from various sources, including the business owner's friends, family, and in limited instances, venture capitalists. Equity funding is dollars, which remain in the business and have no set repayment schedule for disbursement to investors.

Equity is critical to a business in need of obtaining a loan to fund start-up or expansion. As a general rule-of-thumb, equity requirements for a new business fall in the range of twenty-five to fifty percent of the total projected cost of the business start-up. This means that owners may be required to provide up to one-half of the funds needed to open the business


A loan or debt is the other funding source common to business financing. This source becomes necessary when an owner's equity investment is insufficient to finance the company's start-up or expansion. These are funds obtained from a third party source, generally a commercial bank, having a defined repayment schedule which stipulates both principal (that portion of a loan repayment representing retirement of the original loan amount) and interest (the portion of repayment which represents the business' cost of obtaining third party financing) requirements. Loans can either be unsecured or secured. Unsecured loans are based solely on the borrower's financial strength, without pledging of assets (collateral); while secured loans, also based on financial strength, require pledging assets as collateral for the loan. Secured loans are the common method used by third party financing sources.

Commercial banks offer loans with varying interest rates and repayment terms. Interest rates are generally based on the New York banks' prime interest rate given to their most creditworthy customers, with a percentage add-on for the perceived degree of risk of each individual lending situation (i.e. prime plus 2%). Repayment terms will vary with the useful life of the asset financed. As a rule-of-thumb, working capital loans (used to finance inventory and accounts receivable) range from three to five years, equipment loans five to seven years, and fixed assets (land and buildings) twelve to fifteen years.

Third party financing sources, such as commercial bank or governmental loan programs, will require a variety of information on the business and borrower. These include such items as a comprehensive business plan, collateral description, tax returns, projections, resumes and personal financial statements. Additional information may be required depending on specific loan source requirements.

There are a number of governmental loan programs available to finance a start-up or expansion. These are, however, predicated upon a business being able to meet the necessary requirements of the particular loan fund being considered. These loan pools represent federal, state and local funds designed to spur local private investment and aid local development efforts. Governmental loan programs are not sole source financing options. They require the involvement of a private lending institution, such as a commercial bank. It is imperative that a commercial bank or some other private third party lender be committed to financing a portion of the project prior to contacting any of the governmental loan programs.

Governmental loan programs fall into two types; guarantee programs and direct loan programs. Under loan guarantee programs, all loans are provided to the business owner by a local commercial bank. The governmental program provides to the bank a loan loss guarantee (similar to a co-signor). The borrower deals primarily with the local commercial bank, which sets the general terms of the loan. The guarantee insures the bank against loss from default by the borrower up to a certain specified percentage, generally eighty to ninety percent.

The direct loans are either group specific, such as handicapped or veteran loan pools, or are limited in their scope of participation. This limit is generally set in the range of thirty-three to forty percent of a project's total cost and further requires job creation criteria as part of the loan consideration. The majority of direct governmental loan programs require the creation of one full-time permanent job for each $10,000 - $20,000 of loan funds sought under that program. Direct loans also generally have a minimum dollar amount the loan pool will consider, which usually ranges from $50,000 to $100,000. Thus, using the forty percent maximum participation amount; the minimum $50,000 loan amount; and the job creation criteria of one job for each $10,000 borrowed; the minimum project cost would generally be in the $125,000 range with the creation of a minimum of five (5) full-time permanent jobs.

For a more detailed discussion of financing and loan programs, please call your local Small

Business Development Center office.

Back to Top

 

 

 

SELECTING A LOCATION

The choice of location is important to the success of your business and should be determined early in the planning process. Site requirements will vary depending on the type of goods or services offered by the business. You must consider location in regard to customers, suppliers, employees, and government regulations. You should outline the business' needs and select a site, which best meets these requirements. Further, you should evaluate the options of buying or renting the business site.

If leasing the location you should determine: How is rent calculated? Is the rent reasonable for the area? Who is responsible for improvements? Who will own such improvements? Are there options for expansion? Are there any restrictions on the property's use? What are the lease renewal provisions? A licensed commercial real estate agent will be able to answer these questions and guide you through the leasing process.

Back to Top

 

 

 

REGISTRATION AND LICENSING

Various types of licenses are required in order to conduct business. Federal laws establish certain guidelines. State laws establish guidelines on occupational matters and retail licensing. Local laws determine business occupancy guidelines. However, not all businesses require the same licenses. These are the major licenses and registration types that may impact your business:

Local:

The first requirement is a business license. Business licenses are issued by the city or county in which the business is located, and for businesses conducting business within the city or county limits. These licenses can be obtained through the city/county hall. The fee for a business license is based upon the projected sales and category of business. A business license must be secured for the city where your business is physically located and for each city in which you conduct business.

An additional license, which may be required, is a certificate of occupancy. This license is issued by both city and county governments. The purpose of this license is to enable city or county government to enforce zoning laws and make sure that the building meets all building codes. You will need to contact your local city or county government to determine if a certificate of occupancy is required.

State:

Your business must be registered with the South Carolina Department of Revenue and Taxation. Form SCTC-111, available from the SCDR&T, is used to register your business. This form is also used to obtain a retail license and a withholding number (if you will have employees).

A retail license must be obtained for any business that will sell a product to the end user.

Usually service firms are not required to obtain a retail license unless they also sell products.

Federal:

Your business must have a federal identification number (federal tax number). If your business will be a sole proprietorship and you will not have employees, you may use your Social Security number for this purpose. Form SS-4, available from the IRS, is used to obtain this number. You may also call the IRS at (404) 455-2360 to obtain the number by phone.

Environmental Issues:

Being aware of various environmental issues is extremely important in operating your business. Local, State, and Federal environmental guidelines may have an affect on your business' operations. Solid waste, hazardous waste, and air quality control, are some of the areas business owners need to be familiar with. As you are developing your business you should implement pollution prevention and waste minimization into your business planning process.

Questions to be considered could include:

·        What is the environment history of your business?

·        What type of waste does your business generate?

·        How do you dispose of your waste?

·        Do you need any environmental permits?

·        Are you developing a system that encourages efficient materials use, reuse, and recycling?

·        Do you have information about waste exchange programs, buying recycled materials, available technical assistance, or environmental technologies that are available to you in pollution and waste minimization?

Identify your company's waste stream. The Small Business Development Center in your area can provide you with resources and assistance in environmental planning.

There may be other licenses that affect your particular business (Occupational Safety & Health Administration, Health Department, Alcoholic Beverage Control, Department of Agriculture, Department of Health & Environmental Control, as well as professional licensing boards). You should check with your industry association to determine if other licenses apply to your business. For names, addresses and phone numbers of various government agencies, see the blue pages of the phone book.

Back to Top

 

 

 

PROMOTING THE BUSINESS

Most small business owners view promotion and advertising as a "luxury" that they cannot afford. Unfortunately, this usually results in ineffective promotion and poor results. You should assess your potential customers and competition and the business' products and services to determine a promotion strategy. You can then develop a budget to determine the most cost effective method of promotion.

Many small businesses advertise effectively via local media such as daily or weekly newspapers, shopping guides, flyers, radio, and direct mail. More specialized businesses may advertise in trade magazines, business directories, travel guides, and tourist publications. A small business may also gain recognition by joining the local chamber of commerce and may also donate goods or services to charitable events. Promoting the business does not have to be expensive. But you must develop a budget and a plan to effectively reach your target markets.

Back to Top

 

 

 

MANAGING THE BUSINESS

Managing the business is a skill that can only be gained through experience. The new owner must offer direction and control to the business. Managers of small businesses are usually very skilled at their craft and often involve themselves in the day-to-day operations rather than the business' overall management. They get by from crisis to crisis or event to event without an attempt to conduct operations with a strategic plan. But it is very important for a small business owner to see the "big picture." Technical skills are certainly important. However, many small businesses fail because the company's functions are not coordinated with a common purpose. To maximize efficiency, you should constantly monitor and evaluate activities to determine the best use of money, materials, and manpower. You should set measurable objectives such as specific sales dollar volume or time constraint for a particular job. The business plan must be frequently reviewed and updated to evaluate business performance according to expressed goals. Finally, you must learn to delegate certain duties so that you may concentrate on the overall operations and direction of the business.

Back to Top

 

 

 

INSURING THE BUSINESS

Before opening the business you should consult with an insurance agent to develop a comprehensive insurance plan.

A basic package may include the following types of protection:

Fire Insurance - covering damage to the premises, equipment, and inventory caused by fire, explosion, wind, riot, or smoke.

Liability Insurance - safeguarding the business from financial loss due to any claims of bodily injury or property damage connected with the business.

Crime Coverage - reimbursing for losses resulting from robbery, employee dishonesty, and vandalism.

Workers' Compensation Insurance - covering employee injuries and loss of pay related to accidents on the job. South Carolina requires all employers who employee four or more full-time or part-time persons to obtain this coverage. (Certain exceptions apply)

Fidelity Bonds - placed on employees with access to cash and other assets to guarantee against financial loss from embezzlement.

Business Interruption Insurance - compensating for revenue lost during halt of business due to fire, theft, or illness.

Automobile Insurance - covering both physical damages and liability caused by company owned vehicles.

Employee Health and Life Insurance - furnishing financial benefits to workers and their dependents in case of illness or death.

"Key Person " Insurance - compensating the business if owners or essential management become disabled or die.

Product Liability - protecting the business against claims regarding faulty merchandise.

You should determine which types of insurance are needed for your business and shop around to determine the coverage available and applicable rates.

Back to Top

 

 

 

BOOKKEEPING

Financial records document the operations of a business. Financial records are an extremely important tool for managing the inflows and outflows of a business activity. There are certain required records that must be maintained to satisfy the Internal Revenue Service for income tax reporting. However, the need for good record keeping goes beyond the IRS. Information, which is specific to your business, should be documented in an organized manner to enable you to efficiently and effectively manage your business. If adequate records are kept, peaks and dips in sales are easily determined; cash needs for payroll or outstanding bills are easily counted; and inventory can be controlled by maintaining records.

The simplicity or complexity of the record keeping system is dependent on your personal preference and the needs of the business. For example, an accounting system can be as simple as a 3-ring notebook with notebook paper or be as complex as an entire computerized system. The Small Business Development Center is equipped with a Lotus Learning Center, a free service that makes IBM computers and Lotus software available to small business owners. Here you can learn how to use computer hardware and various software with a self-paced demonstration package and training manual. Also, the IRS provides a free publication entitled, The Small Business Tax Kit, which illustrates the required record keeping for tax purposes. There are several inexpensive computer accounting packages available, which are relatively easy to customize and use.

No two sets of financial records are the same. However, the basic format includes a Cash Payments Journal (checkbook register), a Cash Receipts Journal (receipts book), a Sales Journal, an Accounts Receivable Journal, an Accounts Payable Journal, and a General Journal. The standard financial statements include a Balance Sheet, an Income Statement, a Statement of Owner's Equity, and a Statement of Cash Flows.

The accounting vocabulary can be overwhelming at times. A "journal" is nothing more than diary or a logbook. The purpose of the diary is to keep tract of similar type transaction items in a separate diary. For example, in the Sales Journal, you keep track of all your sales in the same diary, which is separate from your check register called the "Cash Disbursements" Journal.

LEDGER BOOKKEEPING

TYPE OF JOURNAL and HOW IT IS USED

CASH DISBURSEMENTS CHECKBOOK REGISTER

-JOURNAL RECORD MONEY SPENT

CASH RECEIPTS JOURNAL RECEIPT BOOK

-RECORD MONEY RECEIVED

SALES JOURNAL -RECORD INVOICES WHEN SALE IS FINAL

NOT DEPENDENT ON CASH RECEIVED

ACCOUNTS RECEIVABLE -DETAILED LISTING OF CUSTOMERS TO JOURNAL WHOM YOU SOLD MERCHANDISE ON CREDIT

ACCOUNTS PAYABLE -DETAILED LISTING OF VENDORS FROM JOURNAL WHOM YOU BOUGHT MERCHANDISE ON CREDIT

ENE -JOURNAL MASTER FILE, RECORDS ALL INDIVIDUAL ENTRIES AND TRANSACTIONS FROM EACH

Balance Sheet

The balance sheet shows the financial position of a company at a particular point in time. It is like taking a snapshot of the company's records on the last day of the year. Assets are basically things you own. They are items of value expected to produce future economic benefit. Liabilities are amounts you owe. They represent claims of outside creditors on your assets. Owner's Equity is the value of assets that you actually own - the net value of assets after paying off liabilities. The basic equation in double entry bookkeeping is the amount of the assets equals the sum of liabilities and owner's equity. The left column (assets) must equal the right column (liabilities & owner's equity).

 

BALANCE SHEET

AS OF 12/31/XX

ASSETS

LIABILITIES

CASH

ACCOUNTS PAYABLE

INVENTORY

LOANS PAYABLE

EQUIPMENT

OWNERS EQUITY

BUILDING